Why Your Sales Force Needs Fewer Leads
Sales doesn’t need more leads. They need fewer leads—or more accurately, fewer raw, unfiltered, unqualified leads. Sales reps need quality leads to increase the likelihood of a completed sale. They need qualified prospects who’ve been appropriately targeted, contacted and nurtured. They need prospects who have had an experience with your company to-date that’s informative, engaging, and mutually beneficial.
WHAT YOU’LL LEARN:
How fewer yet better-qualified leads empower sales.
Why lead volume has nothing to do with sales performance.
How prospect experience services can bridge the gap between marketing and sales.
Why your prospect experience has everything to do with revenue generation.
