The Top Five P-E Blogs for 2022

Here are the top five Prospect-Experience blogs for 2022. The biggest surprise? The top blog at the beginning, and for most of 2022, was What Should the Sales Close Rate Be? By the end of the year it dropped out of the top five.

Read each of these blogs as you finalize planning for 2023.

Building Your Total Addressable Market (TAM)

The TAM is not necessarily every prospect that could possibly buy your product or service. It may be that you will cherry pick from the very best prospects—leaving some marginal prospect groupings for later—or perhaps never. We will cover this in more detail in this blog.

Multi-Cycle Nurture Processes - Triple the Return on Marketing Investments

Not all prospects are created equally. The largest, best most likely to convert prospects should never see the inside of a marketing automation meat grinder. Future revenue is leaking out of your CRM daily.

Playbook Table of Contents

Ever wonder what a well-crafted sales playbook looks like. Here’s the table of contents for a playbook Prospect-Experience recently created. A team of BDRs uses this 25-page document as a training tool, and ongoing reference. These individuals have everything they need at their fingertips to do their job confidently—and drive results.

Benchmarking, Metrics and Reporting: How Much is Your Database Worth?

We go about selecting prospects to sell to just like oil companies decide where to drill. Oil companies desire to drill for the least expensive barrels of oil. That’s why when drilling for oil, all kinds of technology is used to increase the chances of finding more, less expensive barrels of oil rather than fewer more expensive barrels. Among other tests, core samples are taken to analyze soil porosity, permeability, fluid content, geologic age, and probable productivity of oil from the site. 

Six-step Checklist for More Effective Lead Generation

Most lead generation is mediocre at best. Insourced or outsourced, there is too much dependence on digital marketing and tricks (cutesy approaches that turn people off) than effective outreach that provides value by delivering insights, and at the right time, a service or product that is wanted and needed.

If I can answer any questions, especially using this information to help your company specifically, just reach out to dan.mcdade@prospect-experience.com or call 770-262-9021

Nancy Joyce